Recently, the NFT market has been growing spectacularly in the sports sector – and Asian teams make no exception. In fact, Japanese baseball-focused company Pacific League Marketing is the latest to join the craze, all with Dapper Labs’ support.
Asian sports teams partner with Dapper Labs
Pacific League Marketing is a company created by six successful baseball teams based in Japan. Surprisingly, the group has recently announced its NFT debut: an innovative project called Exciting Moments.
For the first drop, the teams have prepared a collection of key moments from baseball games as NFT videos. The starting price for these digital assets is $17.5 and it will go higher depending on the NFTs’ rarity. Notably, part of each sale will go directly to the players featured in the collection.
In order to release this exclusive collection, the Asian sports teams joined forces with Dapper Labs. Basically, Pacific League Marketing will use Dapper Labs’ Flow blockchain – an option with growing popularity among new NFT projects.
Sports NFTs have exploded in 2021
Regardless if we think of NBA or La Liga, the most successful sports teams and players worldwide tapped into NFTs this year. In fact, NBA Top Shot is among the top five best-selling NFT collections in 2021, amassing over $750.4 million in sales volume.