Remember the cardigan which took hold of TikTok last year? #HarryStylesCardigan should ring some bells. Harry Styles and his iconic fit went super viral last February with his multi-coloured thick-knit cardigan. The cardigan came into the public realm when TikTok users were creating the piece themselves in a DIY frenzy; from professionals to amateurs alike.
Luxury label J.W. Anderson, is the original designer of the piece. It was created for their SS20 menswear collection. The cardigan was such a DIY hit that they released an official pattern and YouTube tutorial for free for those recreating the iconic look.
Furthermore, it took such a hold that the V&A (Victoria and Albert Museum) in central London decided to host it as a permanent feature. Displaying the piece to represent the DIY creativity sparked by COVID lockdowns. Importantly also a move towards eco-friendly fashion practices.
How did they make the Harry Styles’ cardigan digital?
To coincide with the launch of fashion focused NFT platform xydrobe, JW Anderson created a hyper-realistic digital copy of one of their viral pieces. Yes, that Harry Styles cardigan.
Apparently, it took over 300 hours in total to generate. In fact, they created the re-imagined famous cardigan using graphics on par with those used in the Marvel universe. The development of each piece of yarn took a large chunk of their time. Then, they weaved it together in the six original knit patterns.
Taking its next steps, they are auctioning a hyper-realistic digital copy of the cardigan as the first-ever archive sale from fashion-focused NFT platform Xydrobe.
What does J.W.Anderson think of the creation?
Jonathan Anderson, founder and creative director of J.W. Anderson, explained his choice to sell the product as an NFT. “I think we have had a lot of iconic pieces in the relatively short history of J.W. Anderson, but the cardigan in particular became iconic because of social media.”
“At xydrobe, we provide a place for brands to have their rare and valuable designs recreated digitally. With our knowledge of the luxury space, as well as our skills, and understanding of VFX, we are able to do so without compromising on integrity and vision,” explains Nell Lloyd-Malcolm, xydrobe CEO. “Introducing our platform to the world with such a pioneering brand, and a piece that captures a pivotal cultural moment, is a dream come true.”
With an increasing interest in digital clothing and metaverse collections its clear that virtual wardrobes will be becoming more and more desirable. Recently, even Dolce & Gabbana released NFTs . Is this something that the average person will invest in? Well, we will have to wait to find out.