The Sandbox Welcomes Warner Music Group



Warner Music Group will create the first entirely music-themed world in the metaverse

One of the biggest music companies globally, Warner Music Group has teamed up with The Sandbox to create the first music-themed world on the platform. According to the official announcement, the music behemoth will create a full-fledged music experience, including live concerts and shows. 

Warner Music Group has claimed the first-mover advantage. In a statement, WMG’s Chief Digital Officer Oana Ruxandra explains that the company’s new Sandbox plot is the equivalent of beach-front property in real life. Significantly, Warner Music also benefits from being the first to offer extensive music experiences in the metaverse. 

While details about the upcoming plans WMG has for the space are still unclear, it is only fair to expect grand appearances. The WMG estate will be a fun mix between a concert venue and a musical theme park.

While Warner Music Group is among the first producers to join the metaverse. However, musicians are already finding their way around. Snoop Dogg also owns an estate in The Sandbox, while other celebrities actively enter the NFT space. Still, WMG has access to a massive roster of celebrity musicians. Their Sandbox estate is bound to generate hype and attention. 

Exclusive land sale for plots next to Warner Music Group’s estate

To allow music fans and entrepreneurs alike to have a chance of being one step closer to Warner Music Group’s stars, The Sandbox will hold a special land sale. Details for this upcoming land sale have not been revealed yet. However, the chance to snatch a plot next to Warner Music Group will certainly attract a huge audience.

Just like in real life, the more famous your neighbors are, the more expensive your land is. In this sense, The Sandbox offers collectors a chance to grab a plot in a prime location. Importantly, such land plots benefit from a lot of foot traffic. 

The mainstream audience has barely started noticing the importance virtual worlds will have in the future. However, NFT enthusiasts and crypto investors know how valuable a spot next to a big company can be. Warner Music Group supports and produces some of the biggest names in the industry like Coldplay, Ed Sheeran, and Dua Lipa. Considering their plans for immersive virtual world music experiences, it is not too far-fetched to say that one of these stars might make an appearance in The Sandbox soon. 

To learn more about The Sandbox and celebrities that have already bought a plot there, check out the links below. You can also follow DappRadar on Twitter and join our Discord community to find out the latest metaverse news first. 



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